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Redline vs Roofr: both free to start, built differently.

Redline's Free plan runs your roofing office by chat for $0: leads, inspections, quotes and the calendar. Roofr also has a free starting plan, built around paid-per-report roof measurements and an instant estimator for your website. Here's how to choose.

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The short version

Redline handles the running of the business: who called, when you're out to look at the roof, which quotes have gone quiet, who still owes you. Free does that for one person, with a free Pro Page where homeowners can request a quote. Solo at $29 a month adds deposits, invoices and card pay links.

Roofr is roofing software that combines measurement reports, an instant estimator, proposals, a CRM job board, invoicing, payments and material ordering. Its Instant Estimator is a widget for your website that gives homeowners an instant estimate and drops them on your Job Board, and its measurement reports turn into branded proposals. It's built for roofing contractors, small ones included.

Roofr's pricing page lists a free Starter plan and paid plans above it (Measure+, Essentials and Scale), with measurement reports paid per report on every plan and month-to-month or annual terms. For current prices, see Roofr's pricing page.

A quote request comes in overnight

Any new quote requests?

One from your Pro Page last night: Rachel Imbert, 12 Cedar Ln in Andover, "shingles blowing off the back slope, want a quote on a new roof." She's in Contacts as a lead.

Book an inspection Friday morning. If it's a full replacement, it's about 22 squares, one layer.

Booked Rachel Imbert Friday at 9am. After the inspection, send me a few roof photos and I'll draft the 22-square, one-layer tear-off quote.

Free reveals 3 Pro Page quote requests a month; paid plans reveal all of them.

Redline and Roofr, side by side

	Redline	Roofr
How you use it	Chat first. You message it ("invoice Sullivan for the roof job") and it updates contacts, jobs, the calendar and invoices, asking you to confirm before it changes customer records. Web and iPhone.	Roofing software around measurement reports, proposals and a CRM job board.
Free plan	Yes. $0 with no end date: AI chat, contacts, pipeline, calendar, scheduling assistant, Quick-Sort and a Pro Page. 1 seat and 4,000 AI credits that don't refill.	Yes, a free Starter plan. Measurement reports are paid per report.
Starting price	Solo at $29 a month, or $23 a month billed yearly. 7-day free trial on the web.	See Roofr's pricing page.
Seats	Free and Solo: 1. Team ($129 a month): 3. Team+ ($299 a month): 10, plus extra seats at $29 each.	See Roofr's pricing page.
Quotes	Itemized quotes by chat, including from a site photo, with an optional deposit %. Good, better and best options and tax are in the Quote composer (Solo and up). Saved as drafts; you email the customer from your own Gmail. No quote link, online approval or e-sign today.	Measurement reports that convert to branded proposals, plus an Instant Estimator widget for your website.
Invoicing and payments	Solo and up. Branded card pay links on your own Stripe account, no Redline fee on top. Card only, US dollars. Overdue flags at day 3, 7 and 14.	Invoicing and payments in the product suite.
Scheduling	Every plan. Suggests up to 3 open slots, groups visits in the same town, sets up repeating visits with one save. No calendar sync, no online booking.	See their site.
Dispatch	Team and up. Dispatch board, tech app, assign jobs by chat, crew chat. Techs tap their status; there's no GPS.	See their site.
What Roofr has that Redline doesn't	Not in Redline today.	Roof measurement reports, an Instant Estimator website widget, branded proposals from reports, material ordering.
What Redline has that Roofr doesn't	Nothing we could confirm from Roofr's site. For reference, Redline's Free plan includes a public Pro Page and directory listing that takes quote requests.	See their site.

Roofr details come from Roofr's own website, checked October 2026. Plans and prices change, so confirm on their site before you decide.

Who should pick which

Pick Roofr if

You want measurement reports instead of climbing every roof first
Your website gets traffic and you want homeowners pricing their own roof on it
You want proposals generated straight from the measurements
You order materials and want it tied to the job

Pick Redline if

You measure your own roofs and want the paperwork handled by message
You don't have a website yet and want a free public page that takes requests
You want inspections and installs on a calendar that finds the open slots
You want overdue bills flagged with who to call (Solo and up)
You also do repairs and gutter work that don't need a measurement report

Questions contractors ask

Which free plan is better for a one-truck roofer?

They do different jobs. Roofr's free plan is a way into its measurement reports and estimating, with reports paid per report. Redline's Free plan is the office: contacts, pipeline, calendar, quotes by chat and a Pro Page. Some roofers will want both.

Can homeowners get an instant price from Redline?

No. Your Pro Page has a quote request form, and the request lands in Contacts as a lead with a push to your iPhone. You build the quote. Redline doesn't publish prices to homeowners.

Can a homeowner sign the quote online?

Not today. Redline saves the quote, with itemized lines and a deposit % (good, better and best options are in the Quote composer on Solo and up), and you email it from your Gmail. See quotes and estimates.

What else do roofers compare?

See Roofr alternatives, and Redline vs AccuLynx.

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